When a website is created, a central computer must act as the server.  All of the website’s content comes from this server, and all of the site’s traffic passes through it.
Running your own server can be a costly exercise, as maintenance and technical support demand significant time and money.  For this reason, many businesses turn to dedicated web hosting for their websites.
Through dedicated web hosting, businesses can save money by leasing a server from another company, leaving all technical work and maintenance to them.
Organisations still have full control, with the ability to log onto the server and add/edit content on their website.  The only difference between dedicated web hosting and running their own server is that the server is not located on-site.
The advantages of dedicated web hosting are obvious: it saves money by minimising maintenance costs, security and technical issues are handled by internet-savvy server providers, and your website will be able to handle heavy traffic when necessary.
While the service may not be necessary for every business, most organisations find that once they have weighed up their options, dedicated web hosting is an easier and cheaper alternative.

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In today’s crowded marketplace, businesses are looking for any possible advantages they can use to stand out from competitors.
Web design has become an important tool for organisations looking to promote their brand and take their business to a new level of professionalism.
Web design in Melbourne is a booming industry.  Most Melbournians rely on the internet for any information they need, and businesses are tapping into this market using well-designed websites.
Quality web design in Melbourne involves much more than simply creating a good-looking website.  Research and development goes into creating a website which can be found easily, and by the right customers.
Web design should always be based on four basic aspects of design:
•    Content: all information relevant to the organisation.  This information should be useful and directed at the organisation’s target market.
•    Usability: the site should be user-friendly and reliable, with a simple structure and easy navigation.
•    Appearance: The graphics and text should include a single style which stays the same throughout the website.  A consistent style makes a website more recognizable and professional.
•    Visibility: The site should be easy to find on all major search engines.
Visibility is the most import area of web design in Melbourne.  Nearly all internet users in Melbourne use a search engine to find any business they may need.  Through techniques such as search engine optimization, web designers are able to give websites higher rankings in search results, leading to more brand awareness and more customers for businesses.
Web design in Melbourne is crucial to the long-term success of any business looking to make a mark.  More professionalism and more brand awareness can only mean more success for smart businesses with well-designed websites.

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Most internet users rely on a search engine whenever they are looking for a product or service.  They type in their key words, and are provided with a list of results ranked by their relevance to those words.
In recent years these rankings have become an important part of every website marketing campaign.
Research has shown that people rarely go beyond the top 30 results listed from a search.  In fact, the top 30 results get over 90% of search traffic.
This has led businesses to turn to search engine optimisation to spearhead their website marketing campaign.
This involves inserting commonly searched keywords into a website’s content in order to boost its ranking in search engine results.
A high ranking is often the key to any successful website marketing campaign: the higher the ranking, the more traffic a website gets, leading to more awareness of a company’s brand.
While there are many other effective forms of website marketing, search engine optimisation is an excellent starting point for any business looking to work its way to the top.

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Website development is a multi-faceted industry, relying on a combination of computer programming, creative design and written content to produce complete websites.
Having rapidly expanded in recent years, website development is now more important than ever for businesses, with the majority of consumers relying on the internet to find any products or services they need.
Advances in computer programming technology has seen website development grow from the production of very basic pages into the construction of multimedia havens with features such as online shops helping businesses to rapidly expand their operations.
Creative design plays a major part in enhancing the reputation of an organisation.  Consumers automatically link the professionalism of a company to the design of their website.  This has led to the graphic design industry expanding into website development, an indication of the importance of aesthetics in today’s marketplace.
Written content plays a far more significant role than simply providing the customer with information.  Specifically selected keywords can help make websites easier for consumers to find in search engines.  This technique, called search engine optimisation, is proven to boost the site traffic of websites, in turn boosting the customer base of a company.
With consumers’ reliance on the internet constantly increasing, website development is only expected to grow in importance in the coming years.  A structured, well-designed website will soon become a necessity for all businesses as we enter the online age.

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Virtual servers are described as servers that are kept at another location and can be shared by a number of website owners. Each owner is able to use virtual servers as if they have complete control of it. You will not even notice that others may be using it.
Virtual servers share computer resources with other virtual servers, enabling more space on the server to be used, and companies to use a server without having on location at their business. The advantage of virtual servers is that they can provide affordable web hosting and instead of needing a separate computer for each server, a number of different virtual servers can exist on a single computer.  While you may think this would have an effect on the performance of the website, each one acts as if it is on a separate dedicated server. However, if there are too many being run on one server, the website will take longer to load.
Another significant advantage of using virtual servers is the fact that the hard stuff is controlled by the provider of the server. They will manage the hardware parts of the server and because the server is shared by many companies, you can all share the cost of expensive internet connection.
Virtual servers also enable you and your company to have your own domain name and IP address,  manage your own file directories, add e-mail accounts, assign various domain names maintain passwords and much more.
Before deciding to use a virtual server for your website needs, you should research other web hosting options and decide which suits you and what you can afford. There is an abundance of companies on the internet ready to provide you with web hosting.

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A virtual server is a web server that shares computer resources with other virtual servers. The virtual part means that it is not a dedicated server and the entire computer is not dedicated to running the server software.
A virtual server can also be described as a server kept at someone else’s location that can be shared by multiple website owners so that each owner can use it as though they had complete control of the server. Some Internet service providers offer a virtual server service instead of virtual hosting.
A virtual server is a popular way of providing affordable web hosting. Instead of needing a separate computer for each server, numerous virtual servers can exist on the same computer.  Performance is not usually affected, and each web site acts as if it is being run on a dedicated server. However, one disadvantage of using a virtual server is if there are too many running on the same computer, your web page will take longer to open.
Using a virtual server, you or your company can have your own domain name and IP address, and also manage your own file directories, add e-mail accounts, assign various domain names maintain passwords and more.
One significant advantage of using a virtual server is that you don’t have to manage the hardware aspects of running a server and can share the cost of expensive connections to the Internet. Virtual servers can be used by companies for internal purposes. If you run several separate websites, such as an intranet for different departments, it makes it a lot easier to manage.

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VPS hosting is the next step after shared hosting.  It stands for Virtual Private Server hosting and it is where the actual hardware of a server is divided so that each section runs independently but the individual divisions are still part of the same server.
VPS hosting is suitable for companies as it is a reasonably affordable option. While it is not quite dedicated web hosting, it still offers some extra security. It is different to dedicated web hosting as you have the freedom to install scripts that normally wouldn’t be allowed on a shared hosting account. VPS hosting means it will be running its own operating system so there is no interference from other companies using the VPS.
There are some restrictions with VPS web hosting, but it still offers you the chance to gain some independence with your server, without paying too much. Companies will vary in what they offer in a VPS hosting package, and so you should always make sure you ask the right questions and find out exactly what is offered in the monthly or annual cost and what will incur an extra charge.
VPS hosting can be particularly suited to companies that are suffering with high maintenance costs from running their in house web server. Another advantage of using VPS hosting is the control you have. It is perfect for developers or anyone who needs complete control and the ability to configure the server and install custom software as needed.
Many companies VPS web hosting prices vary, and so as usual it is important to consider all options. Some companies will provide good support and help but you should always ask what they provide for their monthly or annual charge, to make sure you are getting exactly what you need.

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Dedicated web hosting is the most secure type of hosting. A full server and resources are allocated to client a client for their website. The client is able to use their own server, and can control it but they don’t own it.
With dedicated web hosting you have all the administration privileges but are still responsible for your own security and maintenance. This option of web hosting allows you to rent a server and it will be completely yours; it is not shared with any other company or person. Therefore you are able to control and customise your server to suit you. You can control the operating system and the company providing the dedicated web hosting can provide administration services if you need anything extra installed.
There are many advantages to using dedicated web hosting, instead of another other hosting option. It is useful in running a large website with a lot of traffic as you don’t need to worry if you don’t have a high speed connection. And if you’ve experienced trouble with website maintenance, you’ll be happy to know that’s taken care of by the company providing the service.
Dedicated web hosting gives you greater security as the server isn’t shared with any other person or company, as it is with other options. You can also gain the independence of having a server just for you, without physically having a server at your business.
Web hosting companies can provide support and help for your server, making the decision to use dedicated web hosting even easier. It’s important to browse different companies and look at all options available to help you get the best hosting service.

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Dedicated hosting is often defined as the most secure type of hosting server in which a full server and its resources are allocated to one client. The client gets their own server, and therefore controls it but they don’t own it.
Dedicated hosting can also be unmanaged or self managed. This is a cheaper option and it means the user still has administration privileges but is responsible for their own security and maintenance.
Dedicated hosting means you are actually renting a server, and it is completely yours. You don’t have to share it with anyone else. This means you can control the operating system and customise it to suit your specific needs. If you need any extra programs installed on the server, this can be handled by the company, as they normally provide administration.
Dedicated hosting has many advantages. This is especially true if you are running a large website, or a website that receives a lot of traffic. You won’t have to worry about having a high speed internet connection or maintenance for the server. Dedicated hosting is a less stressful option when  running a website.
Using dedicated hosting provides you and your company with increased security, as you aren’t sharing your server with anyone, this means you can have the independence of having your own server, without really physically having a server at your site.
You can often get good support and help from web hosting companies, but you should always look around first and try before you buy. You should always ask what they provide for their monthly or annual charge, as some companies have a set list of acceptable web site content. It’s best to consider all your options and make a decision after researching different companies.

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Web hosting is a type of Internet hosting service that allows people and companies to have their own website. Web hosts provide space on their servers and internet connection for use by their clients in a data centre.
You can also use the space of a web host and their internet connection for your own server.
Web hosting services can vary widely. The most basic is web page and small file hosting, where files are uploaded. The files are normally not processed or edited. Many Internet service providers offer this basic service free for subscribers. People can also obtain web hosting from alternative service providers. You could also choose personal web hosting which is typically free if sponsored, or relatively cheap if not. However, business web hosting often has a higher expense.
Generally, a single page web page is not enough and a complex business site needs a more wide-ranging package providing support and development platforms.
Web hosting can also provide an interface or control panel for server management and installing scripts and even email. Some hosts specialize in certain software or services, for example programs needed for an e commerce company.
There are many types of web hosting services available, the list below includes a few:
•    Free web hosting
•    Shared web hosting
•    Reseller web hosting
•    Virtual Dedicated Server
•    Dedicated hosting
•    Managed hosting
•    Co location web hosting
•    Clustered hosting
•    Grid hosting
•    Home server
The right choice will depend on what you or your company needs, and so a lot of thought should be put in before a decision is made.

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A payment gateway is an e-commerce application service that allows payments for online businesses. It is the equivalent of a physical point of sale terminal located in shops. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the retailer.
A payment gateway assists the transfer of information between a website’s payment portal and the acquiring bank.
When a customer orders a product from a retailer using a payment gateway, it performs tasks to process the transaction:
A customer orders something on a website or by using an automatic phone answering service. If the order is through a website, the customer’s web browser encrypts the information to be sent between to the retailer’s web server. This is done via SSL (Secure Socket Layer) encryption.
The retailer then forwards the transaction details to their payment gateway. This is another SSL encrypted connection to the payment server hosted by the payment gateway.
The payment gateway then forwards the transaction information to the processor used by the merchant’s acquiring bank.
The processor forwards the transaction information to the card association, to allow the charges to go through.
The processor forwards an approval or denial response to the payment gateway.
The payment gateway receives the response, and forwards it on to the website where it is interpreted and a relevant response then relayed back to the cardholder and the retailer.
While it seems like a long process, it takes about two to three seconds. To put it simply, it a payment gateway is what allows a purchase to be made online safely and securely and it handles the process of payment between the retailer and customer.
Many payment gateways also provide tools to screen orders for fraud and calculate tax in real time prior to the authorization request being sent.

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You know when you go to a website and it asks you if you want to put your items in your shopping cart?
It is actually referring to a type of software used in e-commerce to help people make purchases online. It is the same as using a shopping cart when buying your groceries.
The software allows online shopping customers to place items in the cart. Upon checkout, the software calculates a total for the order, including postage and handling charges and any taxes.
Shopping cart software is used to capture a client’s payment information and the shopping cart software must be installed on the server which hosts the site, or on the secure server which accepts sensitive ordering information to ensure the information you receive from clients is secure.
Shopping cart software usually consists of two parts:
The storefront, or the area of the online store that is accessed by visitors.
And administration: the area of the store that is accessed by the merchant to manage the online shop. This allows the store manager to add and edit products, discounts, postage and handling and more.
Shopping cart software can be used as either licensed software or hosted service.
Firstly, licensed software means it is downloaded and installed on a web server. There is usually a once off fee, but there are many free products as well. The main advantage of this option is that the merchant owns the license and can host it on any server that meets the server requirements.
On the other hand a hosted service means the software is never downloaded, but is provided by a hosted service provider and can generally be paid for monthly or annually. The downfall of this option is that some services also charge a percentage of sales in addition to the ongoing fee. This option also means users have less ability to modify or customize the software. However, it will depend on the requirements of the store manager.

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E-mail marketing uses electronic mail to communicate commercial or fundraising messages to an audience. It usually refers to sending e-mails to enhance the relationship between you and your customers and to encourage customer loyalty or to acquire new customers or convince current customers to buy something, or adding advertisements to e-mails sent by other companies to their customers.
As the popularity of the internet increases, email marketing does too. To successfully communicate to your audience you need to be up to speed with the latest technology. This is it.  Email marketing is the future of business to consumer communication. With so many things done over the internet now, such as shopping, banking and dating, you’re sure to hit your target audience through email.
There are many advantages to email marketing including the ability to distribute information to a wide audience at a low cost, return on investment (ROI) can be tracked and research by the Direct Marketing Association showed email marketing generated an ROI of $51.58 for every dollar spent in 2006 and the prediction for 2008 is $45.65. It beats mail advertisements as delivery times are much shorter and more than half of internet users check their emails on a typical day. So, email marketing is immediate and you know your customers are receiving your message.
You might think that spam has killed the era of email marketing, but in fact email is more efficient in reaching the audience and there are so many positive aspects to its use.
Finally, the best part of email marketing is that it’s environmentally friendly. You don’t have to worry about paper waste because everything is electronic. And in a world so aware of the current environmental problems what better way to reach your audience than in a green way.

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Dedicated servers are the most important part of a computer network. They serve the needs of the entire network, whether it is just a few computers to hundreds. It is the computer that takes on the role of managing communications between all other computers within the network.
However, not all networks have dedicated servers. An average computer can act as a server and perform other normal functions as well. The difference is that a dedicated server is committed to one purpose, and doesn’t act as a normal computer. For example it only serves the purpose of a single website or application and no more than that.
Furthermore, in web hosting businesses, a dedicated server refers to the rental and exclusive use of a computer that includes a web server, related software, and connection to the Internet, on site at the company. Dedicated servers are usually needed for a web site that has a considerable amount of traffic. One example of this is a site that receives more than 35 million hits a day. Dedicated servers are also used for running an application.
Having a dedicated server in your company can save money on a router, Internet connection, security system, and network administration. It’s not just for large websites, but for businesses that want to run an organised and efficient computer network.
Using a dedicated server will mean your computer won’t get bogged down or swamped with traffic, as it is only managing one task and you don’t need to share the system resources such as processor power, memory or disk space with other sites or applications on the same server.
You can rent dedicated servers from a number of websites that offer different packages and benefits, but it’s best to do your research and find one that suits your needs and is best for you.

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